Every once in awhile you hear a story too strange, too preposterous to be believed. While driving home one night I happened to catch an episode of "This American Life" and a certain story that sounded that ridiculous. In a nutshell, it was the story of Julian Koenig--a self-proclaimed inventor of everything from thumb-wrestling to Earth Day. The better part of the story is spent talking about Koenig's legacy as "an ad man", including his influence on the breakout show "Mad Men."
Admittedly, the claims made seem unbelievable on their own, but perhaps the most startling line comes at the end of the radio segment, when Sarah Koenig, Julian's daughter and a producer for This American Life, shares a personal phone interview with her brother--where he claims Julian, his father--the progenitor of Volkswagen's "Think Small" campaign, Earth Day, Thumb Wrestling and a hundred other things--tells him "If you don't find something to do, you'll end nup like me--a writer of short sentences." As Sarah presses her father on how he could possibly think himself a failure, he says Julian Koenig, ad-man extraordinare "Advertising is built on puffery and at heart, deception, and I don't think anyone can go proudly into the next world with a life based on deception."
Later that same week, again on a long drive home, I turned to yet another radio story--this time an interview with Jon Stewart of "The Daily Show". As the interviewer insists that what Stewart and his staff do is, in fat journalism, Stewart replies with pithy non-sequiturs--"I don't call it journalism, I call it Googling." Eventually he confesses that as politicians and media folks make audacious claims, they need only use a few basic research tools to see if there is merit to their remarks. When the interviewer almost belligerently insists "But THAT'S journalism!" Stewart says simply--"We don't fact-check [and] look at context because of any journalistic criteria that has to be met; we do that because jokes don't work when they're lies."
Those two stories--those two ideologies--have been ringing in my ears ever since. I can't seem to shake the relentless, gut-of my stomach feeling that somewhere in between non-journalist comics and advertising geniuses nee failures, the Spirit is saying something to the churches.
There is a great deal of time and marketing that congregations and non-profits pour into crafting an identity that can be clearly communicated, a logo that conveys the theme and mission statement of the church--a pithy saying that might be that perfect short sentence. Many churches would kill to have Samuel Koenig join their church, or at least bump somebody from the Outreach or Sign Committee to help him "use his gifts and talents" for the benefit of the Kingdom, of course.
Conversely, comedy is most often avoided in the pulpit. By comedy, I don't mean e-mail forwards or tired jokes that ultimately demean others or even ourselves. I remember once hearing Tony Campolo retell an apocryphal story of Peter and Paul arguing at the gates of heaven. Peter insisted Paul was letting too many people through--Paul insisted he was only letting in the folks Peter had on his list. After several exchanges of escalting irritation, Paul approaches Peter with a wry smile and says "I figured it out. Jesus was in the back, boosting people in over the wall." To quote one of my favorite founts of truth-telling, "The Simpsons"--"it's funny AND true." That joke both heals and stings--like most any medicine does that's actually good for you .
Ultimately I think we avoid comedy and stick to marketing because we want to make it easy for folks to understand, easy for them to come to Jesus, easy for them to get beyond theological jargon and tough questions--into some nascent, purer form of discipleship--a holy grail of perfect, perhaps even thoughtless understanding. In fairness I should say I don't think we help ourselves when we over-complicate things so as to make faith obseqious--Jesus told the disciples to "let the little children come to me" while I'm sure the Disciples were trying to figure out whether to capitalize the “D” in disciples or figuring out how to use words like obsequious to talk about faith. But let's be honest, this Jesus-following thing isn't easy--and that's the truth.
It isn't easy to get your teeth kicked in and then tell your attacker "You missed a few in the back!" It isn't easy to tell your developmentally delayed child that when someone calls him stupid he should ask that kid to play with him and be extra nice to him. It isn't easy to watch people with better advertising bring people to a church 15 miles away when you're faithfully trying to be the presence of Christ in your community. It isn't easy to listen to others call you a liar or a heretic--or to say your ministry is invalid because you've chosen not to accept easy answers when it comes to questions of the Bible and what it might really mean.
But it is easy to lick wounds. It is easy to say "Well, they're wrong--I've got the real Jesus." It is easy to say "Fight back, Call him a meaner name, write something snarky on his facebook wall." It is easy to shout them down. And it's always easier when you can find somebody to be "them."
A few months back I went and heard a pastor speak who was viewed by many as "controversial." Outside the church were a dedicated few with tracts and sandwich boards, megaphones and protest signs--all warning us to enter the church at our eternal peril. At the end of the night, during the question and answer, someone asked the pastor "How are you holding up?" After muttering a few words about how he was doing okay the pastor stopped and said "I can tell you this, these two weeks have been the hardest two weeks of my life." The entire crowd started clapping. The young pastor downplayed it, but then took a visible deep breath. I like to think he was drinking it in--this room full of people who were drawn to the fact that someone could be honest about life, faith, God, the Bible, and all the questions that those things spark.
I remember having another thought a few weeks after that. I remember thinking "What if we walked around with sandwich boards that told the truth? With slogans like 'I'm sorry.' or 'The greatest of these is love' or, my favorite, 'I don't have it all figured out.'" Maybe it would be refreshing, maybe people would think we were strange--maybe it would be truth-telling or maybe it would be just writing short sentences. Maybe it could be filled with grace--or at least we could be in the process.
I am personally convinced that we need more comedy, and less advertising. The irony that many churches now refer to their congregants as "Christ-followers" and not Christians shows that we cannot easily be trusted with names, logos and language without somehow tainting it. What could happen if our churches told the truth about heaven and hell--about what we do know, and what we don't know? or about leadership? wealth? government? sexuality? It might get a laugh--it might or might not draw a crowd. Jokes don't work when their lies--and people rarely give themselves to anything that is easy--they most often only give themselves over fully to something that has drawn them in and captivated them--a story that has awakened something within them they did not previously know was there. When a person finds that thing, they'll lay their life down for it. It's funny, most people call that "the truth".